MARK KNOWLEDGE

PERSONAL BRANDING

Mark Knowles is a professional DJ and live musician who has been a staple part of the music industry in New Zealand, the UK and Australia for decades. 

Mark’s most recent influence has been on the music scene in Melbourne, mixing for both local radio and at some of the city’s most iconic music venues. His latest venture aims to combine his expertise in both live and recorded music to generate a unique sound/experience at larger events and festivals.

The logo centres around Mark’s performing name, with typography crafted to visually capture his distictive persona. 

By incorporating the recognizable play, pause, and record symbols, the logo represents both Mark’s DJing and live music talents, whilst also intertwining his initials, M & K.