Luke Addinsall is a counsellor and consultant who specialises in men’s behavioural change and rehabilitation.

In 2024, Luke started The Centre of Change, an organisation and platform aimed at supporting people to make positive changes in their relationships and lives.

Aims

• Engage more clientele by offering online treatment for those in underprivileged or remote locations.

• Engage the public sector and NGOs interested in Luke’s expertise in domestic violence to write policy, facilitate training & develop programs.

Objectives

• Create an identity that appeals to an audience that often has negative connotations associated with mental health support.

• Provide direct access to essential & helpful information in a tone that will instil trust in Luke.

• Channel visitors to engage in services.

Strategy

• By employing an abstract form as the logo, the audience must decipher and interpret the message in their own way.

• The simplicity inspires a sense of confidence.

• The initials C O & C can be found in the form, each C embracing the other.

• A monochromatic colour scheme and a single sans typeface keep the information central & reinforce the modest tone.