OCULUS

BRANDING & PACKAGING

Oculus is a technology company that has created a new health monitoring ring for the mid and luxury sectors. Using the data from the ring in harmony with Oculus’ application, important information can be gathered and consumed in the form of statistics and charts.

This branding has aimed to highlight data gathering as it is central to Oculus as a brand and a primary selling point for consumers. This branding also aims to challenge the market competition that repeatedly uses clean, white, clinical minimalism to the point of unrecognition. Showing the beauty and simplicity of what the product does not only helps unify the identity but makes a direct link between the product and its packaging.