OurSecurity is an internal Australian Government software system that links 12,000+ users to real-time, accurate data from its many international posts.

Aims

• Connect Australia’s global communities & posts for enhanced security.

• Transform groups of individuals into unified teams, all moving toward one common goal.

Objectives

• Conduct meetings & workshops on brand strategy and evidence-based practice with a board of government executives, the project team & third-party technicians.

• Develop an identity system focused on universal legibility, authority and trust that will work within the larger departmental brand.

Strategy

• Conduct numerous surveys of potential users to determine their needs for the new system.

• Conduct thorough research of comparable systems, developing a thorough understanding of the context of OurSecurity.

• Develop the system’s name & tagline.

• Develop 4 alternate strategies & identity solutions.

• Adapt the chosen concept into the online system, reports, presentations, letterhead & email signatures and icon set.