Hugh Bell
Mark Knowledge
Brand Identity (2022)
Mark Knowles is a professional DJ and live musician who has been a staple part of the Australian, Aotearoan and English music scenes for decades.
With this rebrand, Mark will combine his expertise in live and recorded music in the form of a hybrid DJ set. This juxtaposition is explored in the use of the recognisable play, pause and record symbols that also have been adapted to make Mark’s initials - M & K.